Glossary of Design Terms

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  8. H
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  10. J
  11. K
  12. L
  13. M
  14. N
  15. O
  16. P
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  22. W
  23. X

make-ready

The process of preparing a printing press before a new run to establish register, ink density, consistent impression, etc. In stamping processes, such as foiling, embossing and die-cutting, make-ready refers to the process of preparing the impression, most commonly done by preparing the base plate on which the substrate rests. By making incremental changes underneath the substrate using shims, the consistency of the impression can be controlled. By extension, the base plate or material which is underneath the substrate being stamped is referred to as the make-ready. For example, if one area of a die cut is not cutting through the substrate (paper), then a thin piece of paper or foil might be added to this area of the make-ready, thus selectively increasing the pressure of the die.

marketing

The conceiving and packaging and the moving of a specific product into public hands. It means to prepare and take to and place on the market in such a way as to obtain maximum potential and recompense.

mask

Any material used to protect (from light, paint or whatever) all or part of an image, page or document. By extension, computer programs provide a feature which enables you to apply a virtual “mask” to all or selected parts of an image. Such masks are stored in an “alpha channel” and allow one to manipulate an image while leaving parts of it untouched. Masks have a wide range of uses, including hiding parts of an image without deleting them, making color and tonal adjustments to select parts of an image and blending images.

mass market paperback

A small, usually non-illustrated and inexpensive book format. They are commonly released after the hardback edition and often sold in non-traditional book selling locations such as airports, drug stores and supermarkets. The size of a mass market paperback is between 4″ and 5″ wide by 6 to 7″ tall. In recent years, the mass market format is losing popularity in favor of the trade paperback with some “between” formats that are the width of a mass market paperback but significantly taller.

meanline

The imaginary line that marks the top of most lowercase letters such as “x”. The distance between the baseline and meanline of a font defines it’s x-height. Compare to baseline.

mechanical hinge

In contrast to a living hinge, a mechanical hinge is made up of multiple parts that are each stationary but together create the ability to bend. A typical example of a mechanical hinge is the hinge used on a door. The lecture binder and modules both use mechanical hinges.

modern figures

Also called lining figures, these are numerical figures similar to caps in that they are uniform in height: 1, 2, 3, 4, 5, 6, 7, 8, 9, 0. Most often used for annual reports, charts, and tables. As their name implies, numbers in most modern typefaces as well as sans serif typefaces are designed in this fashion. Compare to old style figures.

moiré pattern

In physics, a moiré pattern is a pattern created when two separate patterns are overlaid on top of each other—such as two grids that have slightly different mesh sizes. In color printing, the usual technology for reproducing full color images includes the use of halftone screens. These are regular rectangular dot patterns•—often four of them, printed in cyan, yellow, magenta and black. Some kind of moiré pattern is inevitable, but in favorable circumstances the pattern is “tight”—that is, the frequency of the moiré is so high that it is not noticeable. In the graphic arts, moiré means an excessively visible moiré pattern.

monitor profile

This is a profile that describes how a monitor is currently reproducing color. Color management programs exist to create custom monitor profiles that will match up to how a printer or printing press will output the image.

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